World Brand Lab recently released the list of “China's 500 Most Valuable Brands 2018”. Shagang ranked in 139th with a brand value of 36.171 billion Yuan. The brand value increased by 6.88 billion Yuan compared with29.291 billion Yuan of last year. The brand value continues to climb.
In recent years, Shagang adheres to the brand development strategy of “creating China's famous brand and making world's quality products”, constantly strengthens the “Shagang” brand management, focuses on strengthening the core competitiveness of the company, takes improving the scientific and technological strength as a guide, regards improving the quality stability of products as top priority, aims at mid-to-high-end target customers, intensifies the research and development of mid-to-high-end products, accelerates the adjustment of products mix, speeds up the transformation and upgrading, adheres to the green development path, and actively participates in public welfare undertakings, etc. Shagang has been continuously improving its comprehensive enterprise competitiveness and become the world-renowned steel enterprise with strong brand influence, first-class index competitiveness and high innovation vitality, and has been among the world's top 500 for 9 consecutive years. The brand connotation value of the company has also been continuously enhanced and expanded. Shagang has been ranked on “China's 500 Most Valuable Brands ”list for years. This year, China Metallurgical News sponsored and released “China's Steel Enterprise Brands ”list, Shagang won the “Top 10 Excellent Steel Enterprise Brands” and “Top 10 Excellent Construction Steel Manufacturing Enterprise Brands”, and also won “Jiangsu Province's key cultivating and developing internationally renowned brands and Leading enterprises 2017-2019”.
It is known that the World Brand Lab has compiled Chinese brand reports for 15 consecutive years. The list is made based on financial analysis, consumer behavior analysis, brand intensity analysis and other multi-dimensions to make the comprehensive evaluation for Chinese brands. It is one of the most important indicators in the world to measure the enterprise brand influence.